Successful business development is not BUSY-ness development, but can it be a fashion statement?
Attending every random networking event, bombarding clients with emails and campaigns, depleting forests by handing out unlimited business cards, draining budgets with sponsorships and ‘cute but not so memorable’ promotional merchandise and working 24/7/365, does not guarantee that you’ll meet your sales or profit targets or earn bonuses.
In fact, this shot gun blast approach is most likely to result in disappointing customer engagement and demoralized team members.
Successful business development requires a long-term, strategic approach that focuses on meaningful connections and authentic relationships, with current and with prospective clients. Read More